Free tool
Margin vs markup calculator
Margin divides. Markup multiplies. On a cost of 100, 20% margin quotes 125 and 20% markup quotes 120. Mix them up and you quote under target.
Markup is profit as a share of cost.
Price to quote
$13,000.00
Profit
$3,000.00
Equals margin
23.1%
Multiplier
1.30× cost
A 30% markup is a 23.1% margin.
Markup to margin
| Markup | Equals margin |
|---|---|
| 10% | 9.1% |
| 20% | 16.7% |
| 25% | 20.0% |
| 30% | 23.1% |
| 50% | 33.3% |
| 100% | 50.0% |
CostBook runs this math on every section of every quote.